YCN – LEVC London EC Co.
Response to YCN brief for LEVC to re-purpose 24,000 diesel black cabs that are being removed from the streets of London. The concept involves the creation of a unique must-visit London destination in London consisting of 150 cabs that have been converted into market stalls.
Penguin Book Cover Design
Response to a brief to create a book jacket design for The Night Manager a novel by John le Carré, detailing an undercover operation to bring down a major international arms dealer. The concept is based upon the hidden truths in the novel, symbolised by the night manager’s torch shining a light on the arms trade. The Imagery echoes, traditional espionage vernacular depicting the gun as a torch.
Identity and promotional campaign for a new brand that encourages urban teenagers to exercise more through urban street art communications that show that many sports can be played anywhere with little or ‘Make Do equipment’ if you have the inclination and little ingenuity.
Final Major Project tackling the issue of lazy cash-grab film remakes by parodying the film posters of some of the most high-profile offenders through a campaign entitled ‘Rem’ache’ a play on words emphasising the ‘pain’ that true movie lovers experience when watching these films.
‘Live’ on Air
A campaign promoting the exceptional quality of Apple’s AirPod earphones. Performances showcased on the AirPods communicate a live performance wherever you go.
Pavenham Park Golf Club – Rebrand
Modernisation of the Golf Club brand intended to bring a higher quality and consistent look to Pavenham Park Golf Club